Camerich Furniture Concept Pavilion

Shanghai, China

Architects: standardarchitecture

Year: 2011

Beijing-based standardarchitecture designed the ‘folding house’ booth and a series of furniture pieces for the chinese furniture brand camerich, shown in september at shanghai furniture expo. The concept for the showroom is a vision of the house of the future, which upholds themes as lightness, transparency, spatial multiplicity, openness and continuity. a series of white tilted planes wrap and encompass visitors as they are guided through the showroom. Four pitched roof elements break through the pristine rectangular volume to open views to the

bustling activity surrounding the standalone construct. Bound with frameless glass panes and railings, the interior surfaces visually continue and end where it begins. The displayed elements are comprised of angled benches and curvaceous lounge chairs and tables supported with minimal stainless steel rods.