Dobas AG

Darwish Holding, Modern Home Qatar – Exhibition booth Doha Jewellery & Watches Exhibition

For the Doha Jewellery & Watches Exhibition in Qatar, the most influential show of its kind in the Middle East, Dobas developed and built a luxurious stand spanning over 600 m2. It accommodates four eminent brands under one roof. A grid of randomly spaced oak slats in three complementary color shades forms a distinctive, brand-neutral perimeter. Despite the openings in its lattice-like geometry, it never fully reveals the interior. This creates seductive appeal and piques the interest of the visitors. The design of the façade, which is slightly tilted, is reminiscent of historic structures in the Middle East and evokes traditional values in a modern context. In addition to dark oak, the choice of materials included a custom plaster enriched with quartz sand as an adequate background for the precious nature of the exhibits. Showcases with inclined inner linings set a prominent and equally unusual stage for the exhibits. Oriental latticework, interpreted in a contemporary way, manifests the company's allegiance with its cultural heritage. Overall, the stand created for Darwish Holding, Modern Home Qatar, combines a strikingly charismatic exterior appearance with a classically luxurious interior.

Concept, completion planning, and production: Dobas AG