PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN

For the international fashion label Closed the first Paris flagship store has been completed, which showcases a unique artistic approach reflecting its location in the fashion metropolis Paris. This project marks the first development stage of a new generation of a store concept for Closed. Incorporating elements of the previous concept the 59 sqm store located in Paris’ popular shopping district Le Marais centres round a diverse set of cubes and rectangles – lit from inside. Enticing through their clear yet sculptural character, the geometric shapes provide for a variety of different presentation spaces for the collection as well as making up the changing rooms of the store. In relation to the concrete floor, the luxurious materials stainless steel, rich marble and coloured glass as well as the ceiling’s irregular pattern of neon tubes provide an intentional, exciting contrast, emphasising the elegant yet innovative and authentic character of the international fashion label Closed. A sliding coloured glass door allows insights into the storage and reflects the open and innovative character of the Closed brand.

Since 2004, PHILIPP MAINZER OFFICE FOR ARCHITECTURE AND DESIGN has globally designed and realised all showroom and store spaces as well as most exhibition presentations for Closed and created a recognisable brand architecture for the international label.