hansgrohe/Axor Booth ISH 2019

Next level for Hansgrohe: 1zu33 sets standards with ISH appearance

For the Hansgrohe Group, the Munich Brand Architecture specialist 1zu33 designed the trade fair presence at the world's leading trade fair ISH 2019 in Frankfurt am Main. The two valve brands Hansgrohe and Axor presented themselves in an impressive overall appearance.

The main theme was the "Digital Megacity" concept, which picks up digitization as a ubiquitous trend and the company's role as a global player. The designers created two spacious brand name houses, which are located on a central boulevard and lead into a hospitality area. The large-scale urban architectural language pursued its own design approaches. Carefully selected, high-quality materials underlined the character of the two brands and the high quality of the fittings.

For Hansgrohe, the architects chose a translucent, partly backlit façade, using light shades and natural materials inside, thereby fulfilling the brand promise of human closeness. The focus was on the multi-sensory shower experience "RainTunes", in which via App different spray types with light, sound and scent can be combined to different scenarios.

The luxurious design-oriented brand Axor presented itself with a black-matt façade intersected by bands of light. Contrasting lighting created interior museale stagings: the design series "Axor Edge" by star designer Jean-Maire Massaud was the focus of a high-quality marble bathroom ambience.

Hansgrohe was pleased about a prominent visit: designers such as Mateo Thun, Werner Aisslinger, Jay Osgerby, Jean-Marie Massaud and Philippe Starck have been among the partners and friends of the company for many years. The sanitary equipment manufacturer operating on the world market has existed since 1901 and is based in Schiltach (Black Forest). Founder Hans Grohe coined the family business through innovations such as the hand shower push rod that revolutionized showers.