Urech Optik

Aarau, Switzerland

Counter and movable display furniture in the middle of the room

Photo © Peter Tillessen

Eyewear display cabinets in the middle of the room and display wall at the back

Photo © Peter Tillessen

Backlighted display furniture in front of a wallcovering in fabric at the consulting area

Photo © Peter Tillessen

Detail glass display cabinet and backlighted floor from the display window

Photo © Peter Tillessen

Outside view from the shop with the two display windows

Photo © Peter Tillessen

Retail + Stores

Interior Designers: Architekturbüro Herbert Bruhin

Location: Vordere Vorstadt 18, 5000 Aarau, Switzerland
Year: 2003
Client: Urech Optik
Lichtplanung: Lichtblick

‘Augenweid’ – a feast for the eyes – is the playful name of the sales and consultation room for sunglasses. As it happens, it is also an apt description of the room itself. The materials, colours and lighting make sure of it. The two longitudinal walls – one featuring a beige varnish, the opposite wall covered in a dark red fabric – offer an atmospheric contrast, while a bright band of pink provides a striking accent on the showcase. The showcase itself is highly versatile and divides the room into two zones for sales and consultations, respectively. The lights hang at eye-level between the consultation tables, exuding warmth and framing the individual consultation areas.