VIP box of the Deutschen Börse Group

Frankfurt am Main, Germany

Photo © Achim Reissner

Architects: .bieker : Architektur

Location: Mörfelder Landstraße 362, 60528 Frankfurt am Main, Germany
Year: 2017
Client: Deutsche Börse Group
Markenführung: Uli Mayer-Johanssen
Brand Consulting: Gregor Ade

Bull and bear are now attacking for Eintracht Frankfurt. Football, that means 90 minutes of emotions, passion, fervour and dedication – also to be found in the financial world. From now on, these two worlds meet in the VIP box of the Deutsche Börse, one of the financial centre partners of football club Eintracht Frankfurt. Together with Uli Mayer-Johanssen and Gregor Ade Brand Consulting we developed the concept for Deutsche Börse Group.
The concept is remarkably simple and functional. The guests should feel like the players in the dressing room. Lockers on the wall have all the right equipment ready for the fans. A media wall helps sort things out if there is confusion on the pitch and provides the analyses at half time. If they wish they can get really close to the action on the box seats outside. The pantry kitchen at the entrance provides for the guests' physical well-being. Feasting takes place at a long oak table with the chairs reflecting the corporate identity of the stock exchange. Above all hangs a four cornered ceiling canvas reminiscent of a goal, where of course the ball is destined to fly.