Virtual Identity

Even virtual creativity needs physical space. Looking at the photos of Virtual Identity in their Thalkirchen Station office, you may well think that they show nothing more than a typically cool advertising agency and their innovative office space. The aim of the project you will read about below, however, was not to bring a cliché to life: it was the result of a long period of analysis, thorough consultation with the parties involved and a vision, developed closely with the company‘s management, of how people can work together effectively and harmoniously. The resulting design shows how the outcomes of this sort of close cooperation can be applied coherently and consistently within a structured planning process.

A structure split into two clearly defined wings, and detached from the historic building itself, was constructed in the eight-metre high brick hall. The building‘s two floors draw attention to a centralised space that can be transformed into a stage by the staircase, which offers a fascinating change in perspective and has deep steps for sitting on or doing some casual work from a laptop. The walls of the building have been painted with a blackboard coating to create a giant surface for scribbling down messages, news and creative ideas.

To improve work flows and optimise communication among staff, various meeting spots were created in the form of closed, open and semi-open work spaces. Sliding glass doors and windows in the work zones can also be used to separate the work areas from the central ‚piazza‘ in the middle of the hall. Thanks to CSMM‘s structured design process, assistance with the lease and consequent advice and planning, the Virtual Identity team were able to move into their office on schedule and on budget for one of their legendary office warming parties.