voestalpine Stahlwelt

Inspired by the molecular buildup of the material steel the idea arose to open the crucible of the new visitor- and exhibition center of the voestalpine AG and to treat the resulting space as a unity. Congruously to the crystal structure of metal, the space was equipped with a graticule of metal orbs that are to symbolize the smallest, atomic module of the material. To function as integral information- or experience facilitator some orbs were made accessible or equipped with exhibits, others were used as projection surfaces. This resulting walkable installation enables the visitor to unconsciously feel as if he could literally dive into the exhibition’s core – the material steal.

By mirroring the orb’s surface the balls multiply themselves as a symbol for the almost infinite field of application of the material. Also, due to the casing the visitor becomes an integral part of the exhibition. A light and media installation inside the crucible creates a constantly moving stage for steel.

Client
voestalpine AG

Task
Exhibition Design and Media Production

Cooperation
jangled nerves
KMS TEAM

Awards
2010_iF communication design award
2010_ADC Deutschland, bronze
2010_ADC Deutschland, silver
2010_ADC New York, merit
2010_Clio Awards, silver,
2010_Cannes Lions 2010: Design Lion shortlist
2010_red dot award communication design
2010_German Design Award 2011, nomination
2010_DDC Award »Gute Gestaltung 11«, silver
2010_ADAM Award, bronze, »Markenwelten«
2010_Interiors Awards Competition 2011, nomination