WOGG – Furniture Fair Milan

Mailand, Italy

Exhibition design for Wogg with four hanging fabric cylinders and round display platforms underneath

Photo © Milo Keller

Exhibition design for Wogg with four hanging fabric cylinders and round display platforms underneath

Photo © Milo Keller

Exhibition design for Wogg with four hanging fabric cylinders and round display platforms underneath

Photo © Milo Keller

Exhibition design for Wogg with four hanging fabric cylinders and round display platforms underneath

Photo © Milo Keller

Interior Designers: Architekturbüro Herbert Bruhin

Year: 2010
Client: WOGG

Four large round platforms serve as the exhibition space for the furniture, while four cylinders hanging overhead provide a visual accompaniment. They cast the furniture in the best possible light. The surface of the platforms is completely white. The cylinders, by contrast, consist of a dark, solid shell with a gently falling, red slip peeking out from underneath. The cylinders also conceal the lighting. The platforms, furniture and cylinders form a unit, floating in the exhibition space like islands ripe for circumnavigation.