Paradigm Design House

Nasser Al Assad is a senior strategy consultant. Nasser has regional consulting experience and specializes in corporate strategy, business strategy, corporate governance, business process re-engineering, and corporate transformation.
He has an MBA from Exeter Business School and a BA in Engineering from the University of Jordan. In addition to advanced professional certificates in marketing and strategy from Chicago Booth School of Business and Columbia Business School.

Saja Nashashibi completed her degree in architecture from the University of Jordan in 2004. After which she had the chance to work with a multi-disciplinary corporate in Amman on a wide range of projects, from interior to urban planning.
In 2010, Saja managed to fulfill part of her dream and establish Paradigm Design House. Paradigm DH was a chance to shift the paradigms of current thinking and approach to design in society to a completely different one.
Along with the professional practice, in 2009, she has started her academic experience by teaching at the University of Jordan and currently an industrial professor at the German Jordanian University. Saja is a multidisciplinary designer, the winner of Arab Architects Awards 2018. Her work has been published recently in several magazines and blogs.