B/G basic gear Shops

Hong Kong, China
Architetti
Chang Bene Design
Anno
2002

New concept for B/G basic gear shops displays men's clothing in a glowing space lined with polycarbonate panels. Custom fixtures, lighting, graphics, wall and ceiling panels are all integrated in one modular system based on cast stainless steel components. Chang Bene was also creative director for the new branding program and advertising campaign. The campaign was cast and photographed on location in Los Angeles.

Photos: Chang Bene Design Ltd

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