MoMA Design Store, Midtown

New York, USA
Foto © Paul Warchol
Foto © Paul Warchol
Foto © Paul Warchol
Foto © Paul Warchol
Foto © Paul Warchol
Foto © Paul Warchol
Foto © Paul Warchol
Foto © Paul Warchol
Architetti
1100 Architect
Sede
New York, USA
Anno
1999

The MoMA Design Store, located across the street from the museum, reinforces the Museum of Modern Art’s identity as the foremost platform for modern and contemporary design. The architecture guides visitors on a logical path through the store while presenting merchandise in a functional and stylish manner. A “virtual mezzanine” encased in metal mesh provides extra storage and serves as a stage for product display. Computerized theater lighting spotlights individual pieces, lighting them from the foreground or from behind the steel screen. The mezzanine creates a sense of drama in the space and defines the double-height interior of the store.

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