D’art Design Gruppe | EuroShop 2014

UNDO – Design is a Process

D’art Design Gruppe unveils the multitude of design instruments with a multi-media exhibition at the EuroShop 2014.

For the 8th time in a row the creatives from Neuss present themselves at the leading international fair of trade in Duesseldorf in hall 10 A42 from 16 to 20 February 2014. "undo" is this year’s motto for the 247 square metres large corporate appearance. It visualizes the process of design by means of a media exhibition area. The creative agency sees the fair’s motto "undo" as a creative and constructive principle that is characterized by trial and error, by unravelling and overhauling, by constant revising and changing, by mental pauses. At the EuroShop 2014, the agency for spatial communication from Neuss develops a compelling fair concept rich in words and sense that offers visitors the key to the creatives’ mind and work by means of media contributions.

The cross-media exhibition concept finds its localization in a spacious wooden architecture: an assemblage consisting of oversized building stones from light-coloured untreated pine wood rises 5.60 metres into the space. The architecture’s unfinished character adds a tri-dimensional equivalent to the design topic "undo". Visible from afar an oversized typography, which is milled into the architecture communicates the motto "undo" into the hall.

Fair visitors enter the exhibition area through three entrances that are cut into the wooden building stones and immerge in the almost sacral wooden architecture. It protects the exhibition area from the exterior and adds to a calm atmosphere in combination with music played in the background. Inside the architecture, a multi-media exhibition, which starts in the centre, welcomes the visitors. A huge, seemingly suspended wooden table provides numerous tablets for the visitors, which allow them to decrypt the exhibition codes on the walls.